Midori is a small online shop concept I did mid 2017, I wanted to try new things and I had solid style in mind, I mixed font styles, played with the relevance in the text, sticked to a minimal palette and created the products myself.
I started with vector illustrations for the packaging of the site I wanted it to have a specific look but no matter how I tried it doesn't seem to fit, that's when I tried something I had in mind a long time ago, I paint as a hobby but somehow I wanted to include traditional media to my designs, It gives a more crafted feeling to any design.
Another thing I wanted to have on my portfolio was a cart page, since I have done plenty for work, but since It's all under NDA I couldn't showcase any of it. Also having no limits helped me on the design and layout although I tried to stick to what a regular cart should have.
I give it a go and painted a variety of fruits trying to stick to my personal style, I limited myself to a 12 color palette to learn more color mixing and used only watercolors, (to make it more challenging). I painted near 14 illustrations for this project, scanned and corrected them and placed them on the packaging.
This was a really challenging concept for me, I learned a lot and I still am, It helped me to see my weak points and focus on them a bit more. After this concept I started a series of leaf studies they were the hardest thing to paint for me, I will show more of it on my blog. Thank you for taking the time to view the details, if you want to see more you can check my other projects.